Popular Articles

  1. Generational Reach

    Can you really reach young people with Catholic Social Media?   Social media is always tracking detailed demographic information about your followers and people reached. With a little digging, you can learn the age and gender breakdown of t...
  2. Why Parishes Need to Publish Content Daily

    Do we really have to be active on social media every day? The numbers do not lie. Parishes that post at least once a day on Facebook report average household giving 44% higher than parishes that do not. But that does not mean a parish employee ha...
  3. Do Parishes Need Hashtags?

    We get this question a lot – “The church down the street has its own hashtag. It seems to be everywhere. Should we be doing the same?” In short…yes! Like a parish mission statement, logo, website address, or Facebook vanity URL, a parish hashtag ca...
  4. Auditing Your Parish Website

    The dream scenario for any parish is that when people type its name into Google, the parish website is the first result. The nightmare is the reverse – despite your best attempts, you can’t seem to get your church into the first page of search engin...
  5. Growing the Following - the Only Reason to Spend Any Money on Advertising

    If you’ve spent any time on the major social media platforms, you know there is a lot of pressure to spend money on advertising. There are a hundred ways to do this, but if you’re going to spend any marketing dollars on social media, don’t boost pos...
  6. How Spammy is Your Email?

    Parishes are sending more emails than ever, and billions of messages crisscross the globe each day. For every legitimate message that needs to get somewhere, there are probably 3-4 that are scams, viruses, or unwanted marketing schemes. This begs th...
  7. Protect Your Computer from Cyber Attacks

    With the uptick in working remotely since 2020, cyber-attacks are happening more and more often. The FBI reported a 300% increase in reported cybercrimes since the COVID-19 pandemic began. According to a study by the University of Maryland, attacks ...
  8. Using Grammarly

    We all know about the spelling and grammar tools built into Microsoft Word or Google Docs, but a few years ago I was introduced to another tool that I now rely on for a little help any time I am writing or proofreading. It's called Grammarly and c...
  9. Using the Bookmarks Bar

    You likely have at least a handful of websites you visit every day. You may have them bookmarked or you may simply rely on your web browser’s history to fill in the address as you start typing. But are you using the very convenient and visuall...
  10. How to Create a Story (for dioceses) New

    Stories are a type of post supported by Facebook and Instagram. Once posted by a parish, they last 24 hours and go away. They are a great way to engage their current followers. To publish a Story through Catholic Social Media for your parishes:...