New Articles

  1. Diocesan User Roles

    There are three types of diocesan users in Catholic Social Media, each with different permissions within the diocesan subscription. Below is a full list of each type of user and the permissions that user has. Diocesan Owner(s) Full rights to ...
  2. Auditing Your Parish Website

    The dream scenario for any parish is that when people type its name into Google, the parish website is the first result. The nightmare is the reverse – despite your best attempts, you can’t seem to get your church into the first page of search engin...
  3. Returning to Old Social Media Posts

    Our director, John, recently had an interesting conversation with a Catholic Social Media subscriber in Nebraska. Her question was this: How can our parish return to old posts or initiatives and provide updates in the best possible way? It’s a g...
  4. Do Parishes Need Hashtags?

    We get this question a lot – “The church down the street has its own hashtag. It seems to be everywhere. Should we be doing the same?” In short…yes! Like a parish mission statement, logo, website address, or Facebook vanity URL, a parish hashtag ca...
  5. How Spammy is Your Email?

    Parishes are sending more emails than ever, and billions of messages crisscross the globe each day. For every legitimate message that needs to get somewhere, there are probably 3-4 that are scams, viruses, or unwanted marketing schemes. This begs th...
  6. Audience Size: The Diocese or Parishes?

    In October 2022, the Catholic Social Media team compared and contrasted diocesan social media audiences versus parish audiences in several different U.S. dioceses and archdioceses. Here's what we found: No matter what, only a small number of peopl...
  7. Growing the Following - the Only Reason to Spend Any Money on Advertising

    If you’ve spent any time on the major social media platforms, you know there is a lot of pressure to spend money on advertising. There are a hundred ways to do this, but if you’re going to spend any marketing dollars on social media, don’t boost pos...
  8. Talking About Social Media Offline

    How many times have you entered a coffee shop or hardware store and seen signs that beg you to follow the organization on social media or like and share their content? It happens all the time. And it is right for small businesses to do this! While ...
  9. When Should You Re-Share Content?

    You may have heard the old saying: if you’re not paying FOR the product, you ARE the product. This is 100% true on social media. There are hundreds of incredible Catholic publishers, personalities, and ministries giving away free graphics, videos, a...
  10. Put Social Media to Work on Holidays and Weekends

    Even in the world of social media schedulers, it can be easy to fall into old ways of thinking about when to post. If you work a typical 9-5 in the parish office, you may think that posting on weekdays during the same time will work best. However, o...