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Created On: 08/14/2023
in Tech and Ministry Tips We get this question a lot – “The church down the street has its own hashtag. It seems to be everywhere. Should we be doing the same?” In short…yes! Like a parish mission statement, logo, website address, or Facebook vanity URL, a parish hashtag ca...
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Created On: 08/14/2023
in Tech and Ministry Tips Parishes are sending more emails than ever, and billions of messages crisscross the globe each day. For every legitimate message that needs to get somewhere, there are probably 3-4 that are scams, viruses, or unwanted marketing schemes. This begs th...
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Created On: 08/14/2023
in For Dioceses In October 2022, the Catholic Social Media team compared and contrasted diocesan social media audiences versus parish audiences in several different U.S. dioceses and archdioceses. Here's what we found: No matter what, only a small number of peopl...
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Created On: 08/11/2023
in For Parishes If you’ve spent any time on the major social media platforms, you know there is a lot of pressure to spend money on advertising. There are a hundred ways to do this, but if you’re going to spend any marketing dollars on social media, don’t boost pos...
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Created On: 08/11/2023
in For Parishes How many times have you entered a coffee shop or hardware store and seen signs that beg you to follow the organization on social media or like and share their content? It happens all the time. And it is right for small businesses to do this! While ...
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Created On: 08/11/2023
in For Parishes You may have heard the old saying: if you’re not paying FOR the product, you ARE the product. This is 100% true on social media. There are hundreds of incredible Catholic publishers, personalities, and ministries giving away free graphics, videos, a...
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Created On: 08/11/2023
in For Parishes Even in the world of social media schedulers, it can be easy to fall into old ways of thinking about when to post. If you work a typical 9-5 in the parish office, you may think that posting on weekdays during the same time will work best. However, o...
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Created On: 08/11/2023
in For Parishes Men and women who follow their parish on social media follow the same habits and patterns as the population at large. Many of them log on and off social media throughout the day, which can make it difficult to predict the exact perfect time to publi...
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Created On: 08/11/2023
in For Parishes Of all the things you could do to reach your parishioners and neighbors on social media, the most important thing is to post daily. The “big three” social media platforms (Facebook, Twitter, Instagram) all incentivize this – accounts that post daily...
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Created On: 08/10/2023
in For Parishes I’d like to post to different social media accounts at slightly different times. How do I do that? Begin by clicking on the first post you want to use and then schedule it to your first platform. Then, return to the Planner page, click the post a...